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4 Ways to Increase Social Media Followers for Your Practice

Social media can be a great way to connect and engage with potential patients.Customer perception is an important consideration when running a business, and running a practice is no different. Good perception can be the difference in referrals and negative reviews. Social media can be a great platform for patients to connect with your practice on a different, more intimate level. ODs like Tanya Gill utilize social media to grow awareness and gain “fans” of her practice, but gaining followers is the first step to having a successful social media presence. Followers are people who want to know what your practice is up to, who may tag you in posts, and who have had a generally positive experience with you and will help share information about your practice with others. Continue reading 4 Ways to Increase Social Media Followers for Your Practice

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5 Ways to Reduce Digital Eye Strain in the Workplace

March is Workplace Eye Wellness Month, and most jobs utilize digital devices in some way these days. According to the Vision Council, over 83% of Americans reported using digital devices for at least 2 hours every day, and about 82% of the country admit to using devices for more than 2 hours a day. Continue reading 5 Ways to Reduce Digital Eye Strain in the Workplace

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A Future with AMD Doesn’t Have to be Dark

There is no substitute for the quality of life good vision gives. Because of visual impairment, patients with age-related macular degeneration (AMD) may struggle to live their daily lives without help. More than physical impairment, AMD can cause patients to be depressed and pessimistic about their future. This can end up hurting their chances of adapting, or even improving, their quality of life. Continue reading A Future with AMD Doesn’t Have to be Dark

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Caring for Your Patients Means More Than Great Eye Care

Great customer service can be a powerful differentiator for eye care practices.It’s Valentine’s Day! A day dedicated to love and admiration. While this holiday is usually aimed towards people’s personal lives, the idea of “showing you care” can be applied to the professional world, too. For eye care professionals, having great customer service shows patients that your practice cares. In an article for Optometric Management, Maddie Langston, IDOC Practice Marketing Consultant, shared a few customer service tips she thinks might help your practice.
Continue reading Caring for Your Patients Means More Than Great Eye Care

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It’s All Fun & Games Until Someone Hurts Their Eye

It’s the most wonderful time of the year! The holidays are in full swing, and everyone is full of good cheer. Though some people might be greeting this season with a more anxious flare, they might be right. Children are looking forward to gifts and gadgets under the tree, but they can’t see the potential dangers that accompany their favorite toys. The American Academy of Ophthalmology has dedicated December as Safe Toys and Celebrations Month to help alert parents to the hazards that can come with popular toys. Continue reading It’s All Fun & Games Until Someone Hurts Their Eye

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Keeping an Eye on Brain Health: Concussions

Dorothy Hitchmoth, OD, FAAOIt’s long been said that the eyes are windows to the soul, but there has been chatter about the eyes holding information about the brain, as well. Dorothy Hitchmoth, OD, FAAO, wrote a blog about this connection to inform ODs about what they can do to help their patients’ brains, specifically with concussions. According to NIH researchers, “the retina is actually a piece of the brain that has grown into the eye and processes neural signals when it detects light. In fact, exams of the optic nerve have given insights into Alzheimer’s, multiple sclerosis, neuromyelitis optica, glaucoma, and Parkinson’s. Continue reading Keeping an Eye on Brain Health: Concussions

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Dr. Gailmard’s Tips for Customer Service

Dr. Neil GailmardRunning a practice can be a wonderful yet terrifying experience. There are many different aspects that must be considered. One area that is often overlooked is office policies. Policies about daysoff, being late, and customer care are all necessary to run a successful eye care practice. But as some of you may know, these policies can hinder the service for your patients. Neil Gailmard, OD, MBA, FAAO, has seen this happen time and time again, and in his practice, he keeps customer service top-of-mind. Continue reading Dr. Gailmard’s Tips for Customer Service

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The Missing Link in Contact Lens Comfort

Contact Lens ComfortAccording to the CDC, 30+ million people in the US wear contact lenses. They’ve become such a popular choice, glasses are almost a burden. But what happens when these lenses cause discomfort, and patients must resort to wearing their specs? Mile Brujic, OD, FAAO, believes that these types of patients present an opportunity for optometrists, and merely changing the lens material or solution may not be enough. Continue reading The Missing Link in Contact Lens Comfort

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World Sight Day 2017

World Sight DayWe don’t often think about the importance of the 5 senses. It takes no effort to hear the alarm go off in the morning, slip on fluffy slippers, smell coffee brewing, taste breakfast, and see what the day will bring you. Because they take little to no thought to utilize, the senses are often taken for granted. Continue reading World Sight Day 2017