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Blue Light & the Solar Eclipse

By now, you’ve probably heard about the enormous celestial event occurring this month: a total solar eclipse. A solar eclipse is, simply put, when the moon acts as a better door than a window, coming between the sun and Earth and casting a shadow somewhere on the earth’s surface. Whereas a partial eclipse happens at least twice a year somewhere on the planet, a total solar eclipse has not occurred since 1979; and the same places on Earth will not see a completely-eclipsed sun for another 375 years! On August 21, cities across the continental US will get their chance for this once-in-a-lifetime experience. Continue reading Blue Light & the Solar Eclipse

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Blue Light & Its Role in the Solar Eclipse

By now, you’ve probably heard about the enormous celestial event occurring this month: a total solar eclipse. A solar eclipse is, simply put, when the moon acts as a better door than a window, coming between the sun and Earth and casting a shadow somewhere on the earth’s surface. Whereas a partial eclipse happens at least twice a year somewhere on the planet, a total solar eclipse has not occurred since 1979; and the same places on Earth will not see a completely-eclipsed sun for another 375 years! On August 21, cities across the continental US will get their chance for this once-in-a-lifetime experience. Continue reading Blue Light & Its Role in the Solar Eclipse

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Solar Eclipse 2017 & What to Tell Your Patients

Phenomenon (1)

  1. A fact, occurrence, or circumstance observed or observable.
  2. Something that is impressive or extraordinary.

There are some people who will go their whole lives without witnessing an astronomical phenomenon. A few examples of these rare happenstances are Halley’s comet, planetary alignments, and the Venus Transition, the moment when Venus comes between Earth and the sun and is visible as a small black disc. All these occurrences are once-in-a-lifetime chances, recurring every 75 to 110 years or more. But this year, on August 21st, there will be an extraordinary phenomena for us all to witness.

While this incident is monumental, few observers will know about and use the proper equipment and eye wear to watch the proceedings. Continue reading Solar Eclipse 2017 & What to Tell Your Patients

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Offering Occasional Dry Eye Relief Can Innovate Your Practice

When running a practice, there are a lot of moving parts to consider. Beyond the doctors, staff, and patients, there are multiple product offers to think about throughout the daily grind. New additions can help progress the practice, but they must be chosen carefully as to not disrupt the current flow. Natural eye care has become a popular addition to many optometric practices, as it joins in the recent societal trend of health and wellness. Jasmine Nguyen, OD, found out how quickly this kind of addition can make an impact on routine practice. Continue reading Offering Occasional Dry Eye Relief Can Innovate Your Practice

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Newest Health & Wellness Trend: In-Practice Nutraceuticals

health-and-wellnessIn recent years, health and wellness has been a growing trend in society. People are generally trying to live healthier lives, and that leaves an opportunity for optometry. Scott Huffer, OD, FAAO, believes he has a way to capitalize on this opportunity: eye health nutraceuticals. Continue reading Newest Health & Wellness Trend: In-Practice Nutraceuticals

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A Holistic Approach to Proactive Eye Care

It’s no secret that with every day, society is getting older. It doesn’t matter if you’re 2 days old or 99 years old, with every minute that passes, we’re aging. In fact, statistics show that in the United States, the aging population is set to grow within the next few years. In the last decade alone, the number of people above the age of 65 has steadily risen, increasing by at least 3,000 people each year. Along with age comes a host of health concerns, and these include age-related eye health issues. Continue reading A Holistic Approach to Proactive Eye Care

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The Struggle of Decades: Patient Retention

No matter how successful a practice is, it seems that all optometrists experience the same issue when it comes to routine annual eye exams: patients rarely schedule them. Maybe they feel as though their eye health was just fine last year or they might have received glasses or contacts and believe they are good for the next few years. Either way, patients are just not scheduling and keeping their annual eye exams, and eye doctors feel the strain of constant patient retention. Continue reading The Struggle of Decades: Patient Retention

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What Measuring MPOD Can Do for Your Practice

Vision was voted Americans’ most coveted sense. When that sense begins to fade, it can take a serious toll on your patients’ daily lives. Macular pigment acts as a pair of internal sunglasses, shielding the eyes from possible damage and protecting their precious sight. Healthy macular pigment optical density (MPOD) is imperative to maintaining visual function into later years, and an accurate measurement of patient MPOD is paramount for evaluating overall eye health. Continue reading What Measuring MPOD Can Do for Your Practice