One major thing that was elevated because of the pandemic was telehealth. Because many practices closed or were limited to emergency cases, the majority of healthcare entities adopted this modern-aged method of medicine in some form to continue delivering patient care. Though many did grow accustomed to the new technology, there were many rumors swirling even prior to the shutdown. However, many of the assumptions are incorrect. Continue reading 10 Telehealth Myths: What’s Been Debunked?
You may have heard that the most effective marketing tool is word-of-mouth marketing. This is likely because this form of “marketing” is considered to be the most accurate, honest review of a product or service and it’s likely coming from someone the interested party trusts. So, how can you increase your practice’s word-of-mouth marketing referrals? An article from the AOA details a few suggestions. Continue reading Turn Your Patients Into Practice Ambassadors
If you had to choose one of your senses to lose (sight, sound, smell, taste or touch), which would you pick? If you’re like the majority who participated in a 2014 national opinion survey, then losing your sight isn’t an option. Research America asked over 2,000 people what would be the worst disease/ailment to happen to them, and blindness ranked in the top 4 along with cancer, AIDS and Alzheimer’s. Knowing this, it is important to monitor and protect your patients’ eyes in every way. Continue reading What Can MPOD Tell You About Your Patients’ Eye Health?
As we all know, the only constant in life is change. Change is a necessary part of evolution, and your practices should be no different. For example, age-related macular degeneration (AMD) has been around for decades, and the care protocols haven’t been updated much in those years. However, Craig Bowen, OD, shared how he keeps his procedures fresh in an article for Review of Optometric Business and talks about why you should consider updating yours. Continue reading Evolve Your AMD Protocol
Diabetes is on the rise and has been for the last decade. With no end in sight to the unhealthy, sedentary lifestyle that has become all too common today, this number will likely continue to increase. While diabetes isn’t necessarily a specialty for most ODs, it should be common practice to have these types of conversations with your patients, for their benefit and yours. Alexia Vaughn, OD, MS, MBA, explains how she incorporates healthy living and diabetes education into her daily talk track. Continue reading Patient Talk: Diabetes & Eye Health
As things begin to return to “normal” after the COVID-19 outbreak began in March of this year, your patients who were initially too scared to come in may be coming around to the idea. However, they’re still concerned about their health and insist on maintaining a safe social distance. How can this be achieved in your office? The Review of Optometric Business (ROB) shared an article with a handy solution for practitioners and patients. Continue reading The Patient Check-In: COVID-19 Edition
During this new normal, almost all public places have adopted a new daily routine that includes more cleaning, better sanitization, and masks. While there are many safety measures in place, it’s still possible for a positive COVID-19 case within your practice. So, what should you do if your staff member tests positive? The Center for Disease Control and Prevention created a list of guidelines to help business owners like you know what your next steps are, and the Review of Optometric Business (ROB) shared their suggestions. Continue reading What to Do With a Positive COVID – 19 Test In Your Practice
Nutrition seems to be an ever-changing industry. As more research is conducted, more and more nutrients and their benefits are being discovered. One such nutrient that has been gaining popularity over the last few years is alpha lipoic acid (ALA). From metabolic support to brain health, ALA can impact several aspects of health and everyday life. Continue reading Alpha Lipoic Acid Benefits & Side Effects
So many things have changed since the COVID-19 pandemic started. While some things have started returning to normal, many people are still nervous about going to public places like restaurants, grocery stores, and even healthcare practices. With this in mind, the Review of Optometric Business shared some tips to help encourage patients to book and keep their appointments. Continue reading How You Can Encourage Appointment Booking
When it comes to running a practice, there are many things to consider. What kind of services will you offer? Will you specialize in a certain type of eye care? Who will you hire to help you ensure your practice runs smoothly? One consideration that may not be on the top of the list but is extremely important to the success of the practice is marketing. We’ve listed a few suggestions to add to your practice marketing plan. Continue reading Marketing Tips for Your Eye Care Practice