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Marketing Tips for Your Eye Care Practice

When it comes to running a practice, there are many things to consider. What kind of services will you offer? Will you specialize in a certain type of eye care? Who will you hire to help you ensure your practice runs smoothly? One consideration that may not be on the top of the list but is extremely important to the success of the practice is marketing. We’ve listed a few suggestions to add to your practice marketing plan. Continue reading Marketing Tips for Your Eye Care Practice

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Clinical Care for Digital Eye Strain

Even before the COVID-19 pandemic, screen time was on the rise. More and more people are utilizing digital devices in their daily lives, whether it’s for work or leisure. Since quarantine, those numbers have skyrocketed, and patients are feeling the impact of all that screen time. Pinakin Davey, OD, PhD, FAAO, shared what to look for and how to help in terms of clinical care. Continue reading Clinical Care for Digital Eye Strain

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Importance of Masks in Practice

Since the start of the coronavirus pandemic, many things have changed. One of the most impactful changes in everyday life is the mask regulation. Masks have become a public policy to help flatten the curve and slow the spread of COVID-19. However, not all municipalities are enforcing this recommendation, and some people are refusing to comply. Continue reading Importance of Masks in Practice

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Lessons Learned from COVID-19

Since the outbreak of COVID-19, our norms have shifted and changed, and we quickly had to learn and adapt to the “new normal.” Starting with the sudden shut down of the economy, eye care professionals had to quickly find their footing in a constantly changing environment. When practices were finally allowed to reopen, doctors learned that many things had changed drastically. Jacquie Bowen, OD, recognized many changes, but the changes to her “bedside manner” surprised her. Not only is she dressed head to toe in PPE gear, which hindered some face-to-face interaction, but her patients are also in masks. She now finds herself over-annunciating patient orders and being overly expressive with her eyes, so her patients can feel more at ease. Continue reading Lessons Learned from COVID-19

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5 Tips for Growing Your Practice

In the wake of the pandemic, things seem to finally be returning to normal. While there are many ordinances that have additional restrictions, many practices have been able to open back up, and patient volume has been steady or better for most offices. However, many struggled during the closure and are concerned about how their practice will rebound. With that in mind, we’re sharing 5 tips for growing your eye care practice according to the AOA. Continue reading 5 Tips for Growing Your Practice

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Importance of an Online Retail Presence for Optometry Practices

As an OD, you need to know the importance of having an online retail option, especially in today's environment.

As a practicing physician, it’s your preference to see your patients in the office: nothing can replace a face-to-face conversation, your patients receive better care, and you get a better understanding of what’s going on with their eyes. However, the recent COVID pandemic has demonstrated the need to be agile and tech-savvy in today’s healthcare needs. One OD out of Texas had already implemented an online shopping option for her patients before the shutdown, but she didn’t realize how critical that resource would become. Continue reading Importance of an Online Retail Presence for Optometry Practices

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The Importance of a Program Champion

A program champion can help your practice adopt the EyePromise program smoothly and efficiently.

When bringing in a new program, it can be intimidating to introduce to your staff. You want them to believe in it as strongly as you do, and you don’t want them to feel overwhelmed by another task added on to their daily to-do lists. You can’t always be around to make sure they’re implementing the new program the way you intended. For the EyePromise program, that’s where your Program Champion comes in. Continue reading The Importance of a Program Champion

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The Connection Between Cataracts & Occasional Dry Eye

Cataract surgery is one of the most common procedures performed worldwide, and it is also one of the oldest. As techniques and technologies improve, so does the recognition of other eye health issues that could interfere or complicate patient outcomes. Occasional dry eye is an ocular surface issue that can affect both pre-op and post-op outcomes for your patients, and it is more common in cataract patients than you may think. Continue reading The Connection Between Cataracts & Occasional Dry Eye

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Cybercrime & Healthcare

Cybercrime is one of the “newest” forms of criminal activity, and it can be considered some of the scariest. This is because of the sneaky nature of the incident and the catastrophic outcome it can have. These criminals just need a few bits of personal information to take over your entire life, and healthcare providers are a prime target for gathering the kind of data needed. Continue reading Cybercrime & Healthcare

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Pycnogenol®: What Should You Know?

Pynogenol is a chemical compound that acts as a potent antioxidant.

In today’s health-conscious society, vitamins, minerals, and other nutrients are becoming a popular addition to many people’s lifestyles. It seems like almost every other day, another “critical” ingredient is discovered, so it can be difficult to understand what each one does or if they really are necessary for good health. A phytochemical known as Pycnogenol® has been making its way into daily nutraceuticals, supplements, vitamins, and other applications, but what does it do? Continue reading Pycnogenol®: What Should You Know?