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OD Marketing Tips: What is Pay-Per-Click (PPC)?

In our last post, we talked about search engine optimization (SEO) which aims to generate earned, organic traffic via unpaid tactics. In this post, we’ll cover a form of paid traffic generation – Pay-Per-Click (PPC) advertising. Similar to the previous post, we will try and keep this pretty high level. If you are interested in getting more in-depth, be sure to click some of the informational links featured within the article. Continue reading OD Marketing Tips: What is Pay-Per-Click (PPC)?

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OD Marketing Tips: How to Do SEO

Every business owner has heard the buzzword “marketing.” Whether people are telling you how to do it or telling you that you’re doing it wrong, everyone seems to have a say. It’s easy to get lost in all the steps you can take to help your practice stand out, especially with online marketing. Nevertheless, as more and more patients use online resources to locate, assess, and choose eye health providers, it is essential for large or small practices to establish a firm online presence.

In this series, we’ll break down 7 areas you or your marketing team should focus on to reach more patients online. We begin the series with an overview of search engine optimization (SEO). Continue reading OD Marketing Tips: How to Do SEO

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Summer Safety Tips: What to Know About Firework Safety

As the summer months start to kick into overdrive, it’s important that patients remain safe during seasonal activities. It can be common practice to shoot fireworks throughout the months of June and July, which is why the American Academy of Ophthalmology designated June Fireworks Eye Safety Month. Between June 18th and July 18th, there are an estimated 6,300 firework-related injuries, and over 20 percent of these are eye injuries.

It’s important for your patients to know the dangers surrounding these explosives and basic firework safety. Download and share the infographic below to help educate your patient base.

Continue reading Summer Safety Tips: What to Know About Firework Safety

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3 Practice Standards for Eye Care Professionals to Live By

Optometrists are starting to be referred to as “the new primary care physician.” As a healthcare professional, the care, well-being, and safety of patients must always be your first concern. While this is a great ideal for ODs, they must remember to keep up with their standards of practice. According to the General Optical Council (GOC) of the UK, these standards range from behavior to professional performance. Continue reading 3 Practice Standards for Eye Care Professionals to Live By

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Old Wives’ Tales About Vision

At some point in our lives, we’ve heard old wives’ tales about “dos and don’ts” that can make us wonder if there’s any truth to them. Vision is included on this list of superstitions.

Continue reading Old Wives’ Tales About Vision

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Simple Changes to Help Better Market Your Practice

With a growing industry, it’s important for optometrists to know how to help their practices stand out from the crowd. Beyond great customer service and excellent eye care, practices can use online marketing tactics to help get their businesses noticed. Longtail Pro, a keyword-expertise website, shared a few changes that optometrists can make to their online presence that can make all the difference. Continue reading Simple Changes to Help Better Market Your Practice

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One Thing That Changed Dr. Lake’s Thoughts on “Selling” In-Practice

May is dedicated as Healthy Vision Month. While it’s no secret that eye health and nutrition are connected, few people know how much eye health depends on nutrition. Eating right and exercising can help protect against age-related eye health issues and other causes of vision loss. Completely changing one’s lifestyle and diet to include food rich in nutrients the eyes need can seem like a tall order, and dietary changes are often not enough to make an impact. Continue reading One Thing That Changed Dr. Lake’s Thoughts on “Selling” In-Practice

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DREAM Study May Be Misleading

It’s no question that Omega-3s have many health benefits. They’re good for heart, joint, and muscle health, but a recent study has put their benefits for eye health into question. Published on April 13 in the New England Journal of Medicine, the N-3 Fatty Acid Supplementation for the Treatment of Dry Eye Disease study states that participants taking Omega-3s did NOT have significantly better outcomes than the placebo. While this is true, this negative conclusion is an overstatement. Continue reading DREAM Study May Be Misleading

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DEWS II Calls for Nutritional Intervention

Dry eye is one of the most common reasons patients go in to see their eye doctors.Dry eye is one of the most common reasons for patient visits to eye care professionals, and it affects nearly 30 million Americans. The Tear Film and Ocular Surface Society (TFOS) devised the Dry Eye Workshop (DEWS) in 2007 to help standardize the treatment, and a decade later, the research continued with DEWS II. Continue reading DEWS II Calls for Nutritional Intervention

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Visual Performance & Nutrition

April is Sports Eye Safety Month, and sight is a very important sense to athletes. Better athletes have better visual performance and reaction time. In addition to providing eye protection, is there a way for eye care professionals to help their athletic patients elevate their game? Graham Erikson, OD, is an expert on vision and athletic performance and shared a quick video of his thoughts on the topic. Continue reading Visual Performance & Nutrition