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DEWS II Calls for Nutritional Intervention

Dry eye is one of the most common reasons patients go in to see their eye doctors.Dry eye is one of the most common reasons for patient visits to eye care professionals, and it affects nearly 30 million Americans. The Tear Film and Ocular Surface Society (TFOS) devised the Dry Eye Workshop (DEWS) in 2007 to help standardize the treatment, and a decade later, the research continued with DEWS II. Continue reading DEWS II Calls for Nutritional Intervention

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Visual Performance & Nutrition

April is Sports Eye Safety Month, and sight is a very important sense to athletes. Better athletes have better visual performance and reaction time. In addition to providing eye protection, is there a way for eye care professionals to help their athletic patients elevate their game? Graham Erikson, OD, is an expert on vision and athletic performance and shared a quick video of his thoughts on the topic. Continue reading Visual Performance & Nutrition

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Dr. Gailmard’s 3 Tips for a Successful Practice

Dr. Neil GailmardThere’s no “right way” to run an optometry practice. Everyone has their own style, their own flair, their own way of doing things. But there are a few best practices that can help almost any practitioner build a successful office. In an IDOC blog post, Neil Gailmard, OD, MBA, FAAO, shared his top three suggestions to help his peers succeed in the industry.

 

 

Continue reading Dr. Gailmard’s 3 Tips for a Successful Practice

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Seasonal Allergies vs. Occasional Dry Eye

Nearly 30 million Americans suffer from seasonal allergies every year.As the seasons start to change, eye care professionals should start thinking about the possible eye health issues that come with the switch to spring. This week is World Allergy Week, and seasonal allergies can cause a host of issues for patients and their eyes, but the symptoms can mimic those of occasional dry eye. Eye care professionals need to know how to identify and differentiate between these two eye health concerns. Continue reading Seasonal Allergies vs. Occasional Dry Eye

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4 Ways to Increase Social Media Followers for Your Practice

Social media can be a great way to connect and engage with potential patients.Customer perception is an important consideration when running a business, and running a practice is no different. Good perception can be the difference in referrals and negative reviews. Social media can be a great platform for patients to connect with your practice on a different, more intimate level. ODs like Tanya Gill utilize social media to grow awareness and gain “fans” of her practice, but gaining followers is the first step to having a successful social media presence. Followers are people who want to know what your practice is up to, who may tag you in posts, and who have had a generally positive experience with you and will help share information about your practice with others. Continue reading 4 Ways to Increase Social Media Followers for Your Practice

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Patients Need More Than Luck to Save Their Vision

Patients will need more than luck during Save Your Vision Month.Top o’ the morning to you! March is an important month for eye health observances, as the American Optometric Association also recognizes it as Save Your Vision Month. While St. Patrick’s Day is just around the corner, the luck of the Irish isn’t enough to guarantee patients’ eyes are protected for long-term health. Share this simple checklist to help patients know how they can best protect their sight. Continue reading Patients Need More Than Luck to Save Their Vision

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What National Nutrition Month® Can Mean for Your Patients

Last week, we talked about Workplace Eye Wellness Month. This includes setting up the office space to minimize the effects of digital eye strain. Another important observance for March is National Nutrition Month®, a nutrition education and information campaign created annually by the Academy of Nutrition and Dietetics.

Continue reading What National Nutrition Month® Can Mean for Your Patients