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Let’s Talk Business with Sasha Radford, OD

Sasha Radford, OD, shares her tips for a successful practice.Sasha Radford, OD, is a practicing optometrist out of Illinois. A member of the American Optometric Association, Dr. Radford attributes her success to “personalized and attentive patient care.” To help us understand more of what she credits her successes to, we asked her a series of questions to dive into her pillars of success.

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OD Marketing Tips: Working with Referrals

For many businesses, word-of-mouth marketing tends to be the most impactful for cultivating potential customers. Building a loyal, satisfied patient base is an important part of a successful practice and a positive reputation for your business. Like online reviews, referrals are another form of word-of-mouth marketing that can help give your practice an edge over competitors. Continue reading OD Marketing Tips: Working with Referrals

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OD Marketing Tips: Email Marketing

In the modern era of marketing, there are many ways to reach your target market. From more traditional methods like direct mail to the emerging digital trends, marketing is constantly evolving. One digital marketing technique that seems to stay relevant is email marketing. It may seem “old school” compared to social media marketing, but email marketing has consistently proven to be one of the most effective ways for eye care professionals to keep in touch with patients. Continue reading OD Marketing Tips: Email Marketing

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OD Marketing Tips: Online Reviews & Reputation Management

For most businesses, both big and small, customer (or patient) opinions can mean the difference between success and failure. Word of mouth is often referred to as the most powerful form of marketing, and in the new online age, people’s opinions of your business can reach a much larger audience. It’s important to learn how customer reviews can impact your practice and what to do in terms of both good and poor reviews. Being able to manage your online reputation can potentially make or break your practice success. Continue reading OD Marketing Tips: Online Reviews & Reputation Management

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OD Marketing Tips: Social Media Marketing

Social media has exploded in popularity over the last decade. With the exponential growth in users, there has been a growing interest in using these sites as a means of reaching consumers by businesses and companies in every industry. Eye care is no different, and utilizing these social platforms can help you further distinguish your practice from competitors. Continue reading OD Marketing Tips: Social Media Marketing

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MPOD Measurement Approved for Category III CPT Code

There are many different levels and categories of medical instrumentation. As each new piece of equipment undergoes evaluation and becomes more common, the American Medical Association (AMA) assigns codes depending on where the machinery is in its research and validity journey. EyePromise® is proud to announce that macular pigment optical density (MPOD) measurement by heterochromatic flicker photometry (HFP) has earned the AMA’s Category III CPT code, and it’s listed under code 0506T. Continue reading MPOD Measurement Approved for Category III CPT Code

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OD Marketing Tips: Content Marketing 101

We’ve gone over SEO and PPC advertising; the next suggestion to incorporate is utilizing content marketing – a.k.a. what you can use to build SEO and promote with PPC. Content marketing is defined as “a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.” Simply put: it’s using original content to draw in potential patients. Continue reading OD Marketing Tips: Content Marketing 101