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How to Create a Successful Occasional Dry Eye Practice

When incorporating new things in your practice, it’s helpful to have a detailed plan for success. When it comes to occasional dry eye, it can be intimidating to know what you need to be more focused on this specific eye health need, much less what you need to be successful. In an article for Review of Optometric Business, John Rumpkins, OD, MBA, shared his insights on what’s needed to become a successful occasional dry eye practice.

While occasional dry is one of the most common eye health issues, there seems to be a disconnect between the number of people suffering and the number of people actually identified with occasional dry eye. The combination of patients not coming forward and practices not asking the right questions can be to blame for this, but there are simple changes that can be included in your daily practice routine to ensure no patients fall through the cracks.

Proper Paperwork

The first step: have patients self-identify. You can do this be including occasional dry eye symptom questions or a full questionnaire in your standard pre-appointment paperwork. Here are 3 suggestions of questionnaires you can easily add to your typical lineup:

Then What?

When patients respond to questions with certain responses, it can prompt an automatic request for further testing. You can test for both inflammation and osmolarity, “optometry’s new vital signs.” Dr. Rumpkins said,

One of the most important aspects about these tests is the ability to have a standing order for them to be performed if the patient presents with a sign or symptom from a qualified questionnaireThe economic impact of doing consistent, sign- or symptom-driven point-of-care testing can be profound.”

Offer Solutions

These questionnaires and tests provide a starting point for continued conversation and education regarding occasional dry eye. However, education alone won’t relieve patients of their suffering. Luckily, there’s a fast-acting, long-lasting relief you can start giving your patients tomorrow.

EyePromise® EZ Tears™

EyePromise, the #1 doctor-recommended eye health nutraceutical company, offers a natural solution to occasional dry eye. EyePromise EZ Tears is formulated with high-quality, highly potent triglyceride Omega-3s and 7 additional soothing ingredients to help reduce discomfort and irritation from the inside out. Clinical studies show that patients taking 2 softgels a day can find relief in as little as 1 week with guaranteed results in 30 days.

In addition to rapid relief, EZ Tears also provides lasting relief. Clinical improvements demonstrated in the trial continued even after the 8-week end date. Since this formulation is made from natural ingredients, it’s safe to take daily over an extended period of time.

Finally, there’s no front-end investment needed to start prescribing EZ Tears to your patients with the EyePromise Auto Refill Program (ARP). ARP is EyePromise’s answer to Subscribe and Save, and patients can purchase their first quarterly shipment before leaving your practice. Simply enroll them in the program from your office computer through your personalized ARP webpage.

Learn more about ARP.

Occasional dry eye is one of the most under-reported eye health issues mostly because there’s a lapse in communication between patients and their eye doctors. Implementing occasional dry eye-specific questions or a questionnaire to the standard patient pre-appointment paperwork can help bridge this gap. Then, offering a guaranteed solution like EyePromise EZ Tears can help elevate your practice and establish you as the go-to occasional dry eye practice. Regardless of what solution is chosen, identification needs to improve.

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