Today’s optometrists and ophthalmologists aren’t just concerned with a patient’s visual acuities. They dilate your eyes to take a look at your retina and evaluate for Glaucoma. They also attend Continuing Education courses and learn about nutrition’s role in your overall ocular health. Today’s optometrist and ophthalmologists are more medically focused and in doing so, are checking your eyes more carefully for diseases like Macular Degeneration and Diabetic Retinopathy.
Below is a list of the Top 10 reasons doctors should consider creating a “Center for Macular Health” in their practices…
Enhanced patient care
Nutrition counseling and if necesssary, supplementation, is not only a viable but essential service to patients. More than 300 published studies exist on nutrition, carotenoids, MPOD, and the effects on eye health.
Age-Related Macular Degeneration (AMD) is the leading cause of severe vision loss over age 55. AMD destroys central vision, is irreversible, and has no cure. The incidence of AMD is expected to triple by 2020.
Diabetes is reaching epidemic proportions with 25 million people affected in the US, and 2 million new cases reported annually. Diabetic retinopathy results when small blood vessels and nerves are damaged within the retina. Nutrition and supplementation can affect these patients on several levels.
Nutrition is at an all-time low
The #1 vegetable in the US is the french fry. According the CDC (Centers for Disease Control and Prevention), more than 1/3 of adults in the US are considered obese. Nutrition absolutely impacts eye health, and in particular, the retina and macula. (Most patients do not realize how diet can affect their eye health.)
New revenue stream
Optometrists are in business to help patients…but for most independent optometrists, it is indeed a “business.” Nutrition counseling, supplementation, and MPOD measurement represent viable new revenue streams to help your practice grow.
Increase per patient revenue
Practice management experts look at per patient revenue as a key metric for practice growth. Nutrition counseling, supplementation, and MPOD measurement are excellent ways to increase per patient revenue.
Create a practice annuity
With patient return visits averaging 24 months, it is essential to consider ongoing revenue opportunities. Many patients take eye vitamins every day, representing an annuity for your practice that grows over time – with a pronounced multiplier effect – much like compound interest.
MPOD: Patients love a number
A patient’s MPOD score is important as low density is a key risk factor for AMD. This pigment also offers protection from harmful blue light. Fortifying this pigment is a way to improve visual performance – all supported by science. The right supplementation can increase MPOD, and devices like QuantifEye can “quantify” or “prove” that supplentation is working.
Guarantee your patients a result
How many times can you make a guarantee to a patient? EyePromise nutraceuticals are the only brand guaranteed to increase MPOD! Measure a patient’s MPOD, and if it is sub-optimal, prescribe an EyePromise zeaxanthin-based product for 6 months. Re-measure, and if the patient’s MPOD does not increase, they are entitled to a full refund. It’s that simple.
Get started with a guarantee, risk-free
Every EyePromise product has a 60-day, money-back guarantee and we extend the same offer to your practice as well. We provide training, free support, and marketing materials. But, if after 60 days, you’re not convinced that our products are right for your practice, we will buy back any unsold bottles – no questions asked. If you’re also interested in measuring MPOD, our industry-standard Eye-Q Intelligent AMD Risk Management Program is offered with a 60-day, risk-free evaluation including a full-day of onsite training for you and your staff.
Corey Iken is a Visioncare specialist with ZeaVision. He’s been part of the ZeaVision family for three years.